SelectNext Launches LoveLoz.com
SelectNext has joined with independent creators, Lauren Curtis and Tess Christine to launch two new lifestyle websites featuring the creators’ respective passions – beauty and fashion. SelectNext helps talent expand their content offering to create more sustainable, long-term revenue models by providing content, sales and business resources for their partners. Launching today, LoveLoz.com, is an editorial destination covering beauty, fashion, and lifestyle. With over 6 million followers across social media, YouTube sensation Lauren Curtis’ LoveLoz.com features everything from makeup tutorials to confidence-boosting advice that inspires visitors to create their own definition of beauty. As the #1 fashion and beauty channel in Australia, Lauren’s U.S. audience represents more than 60% of her Total Views. She’s a one-of-a-kind global beauty guru! Lauren serves as Editor-in-Chief of LoveLoz.com and SelectNext manages sales and operations. "I'm so excited for the launch of my new website! It's a fresh new space where my followers and I can continue talking about all things beauty, whilst also covering fashion and lifestyle. LoveLoz.com gives me the freedom to post more content, more often.” – Lauren Curtis, YouTube.com/LaurenCurtis “It seems archaic but launching a mobile-optimized website is the only real way for an influencer to ‘own’ their audience. LoveLoz.com gives Lauren the chance to expand her content offering and directly engage her audience of over 6 Million people around the world.” – Adam Wescott, Founder of SelectNext SelectNext also partnered with fashion and beauty influencer Tess Christine to launch Celebspiration.com, which launched earlier this year. The site breaks down red carpet and everyday celebrity looks that inspire Tess to recreate the look for less. Tess Christine is a 23-year-old fashion, beauty and lifestyle YouTuber from Minnesota. Tess has gained over a million Subscribers (who feel more like friends than viewers)—all while studying and graduating from college with a degree in Public Relations and Marketing! She’s known for her get-the-look “Celebspiration” videos. Adam Wescott, Partner/Co-Founder, of Select Management Group and SelectNext, is an accomplished executive with more than ten years in the entertainment and digital industries. Most recently, Adam served as principal consultant and executive producer to Refinery29 and Nylon TV, among others. Wescott previously launched celebrity editorial destinations at EQAL which was acquired by EverydayHealth for $25M in 2012. While at EQAL, Wescott oversaw editorial, marketing and operations for more than 25 websites including NickCannon.com, LaurenConrad.com, Bethenny.com, and KendraWilkinson.com. Among these sites was a dedicated online destination for early YouTube fashion and beauty sensations Elle and Blair Fowler. He spent four and a half years managing E! Entertainment and Style Network’s creation and distribution of online video. Early in his career, Adam developed and launched social networks for Jessica Biel and Olympic skier Bode Miller. Adam regularly moderates and speaks at industry events and is an active member of Television Academy’s Interactive Media Peer Group and the International Academy of Web Television. He is a contributing author of YouTube Channels for Dummies and is YouTube-Certified in Audience Growth.