Select Partner Scott Fisher Discusses IGTV

Instagram jumped further on the video bandwagon in June this year. The platform was introduced by a bunch of YouTube creators with the hopes of translating viewership, however, it hasn’t quite made the impact that Instagram was expecting it would. Select partner, Scott Fisher, weighed in on this issue saying the audience for IGTV “isn’t fully there yet… even huge celebrities and influencers are struggling to get the same types of views they get on YouTube or their feed." Check out the rest of the New York Magazine article, here.