Scott Fisher Talks Twitter Pre-Roll Video Ads
Twitter’s pre-roll video ads have been open for business to influencers for a month now. But it appears they’re not being widely adopted yet. In August, Twitter announced that it was opening up pre-roll video ads to popular Twitter users. Previously, video ads were available to publishers, but not to influencers, or “creators” in the Twitter vernacular. To compete with other video platforms, several of the pre-roll program’s terms are favorable to creators. Read the rest of the article here.