Eva Gutowski Hosts Proactiv+ Series #BeYouTV
Proactiv is the latest brand to increase its investment on YouTube content and marketing.
The skincare brand, known for its celebrity-led TV commercials, is launching a new YouTube series hosted by beauty and fashion guru Eva Gutowski. The series, called “#BeYouTV,” will provide beauty, fashion, and lifestyle tips from Gutowski and other popular YouTube stars.
Spanning 14 episodes, the first season of “#BeYouTV” will live on Proactiv’s YouTube channel, with new episodes rolling out every Tuesday. Host Gutowski, who reaches more than 1.5 million subscribers on YouTube, will welcome guest stars like Cassey Ho (Blogilates), Cassandra Bankson (DiamondsandHeels14), and Sona Gasparian (MakeupbySona) throughout the season.
“Proactiv is known for partnering with the best celebrities in music, film, TV, and fashion, and with ‘#BeYouTV,’ it’s no different; we are collaborating with the top YouTube celebrities,” said Rob Reynolds, SVP of marketing and innovation at GuthyRenker, the distributor of Proactive, in a statement.