Brooklyn and Bailey Face of Top JC Penney Brand

JCPenney's top private brand, Arizona Jean Co., launches exclusive partnership with Select talent Brooklyn and Bailey McKnight, who will represent the line as brand ambassadors. The twins will be the face of Arizona's back-to-school collection, a destination for fashionable looks for teens at a great price. Inside stores across the country shoppers will find life-size cut outs of Brooklyn and Bailey with signage calling out their favorite pieces from the current collection. As brand ambassadors the twins will also host meet-and-greets for fans inside select JCPenney stores in late July, and design custom backpacks curated for the line. See what Brooklyn and Bailey have to say about their partnership below. Press Coverage "JCPenney Unveils a New State of Arizona(R) this Back-to-School Season"...Asiaone "For Back-To-School, Parents To Spend More On Clothes, Less On Electronics"...MediaPost "J.C. Penney turns to local YouTube stars Brooklyn and Bailey McKnight to boost back-to-school"...DallasNews "Penney’s ‘Remixes’ Its $1 Billion Arizona Brand"...WWD