EVA GUTOWSKI (“MYLIFEASEVA”) LAUNCHES HIGHLY-ANTICIPATED ORIGINAL CLOTHING LINE AND LIFESTYLE DESTINATION “IT’S ALL WILD”
Gutowski will release seasonal fashion collections, inspired by her favorite travel destinations around the globe, under the It’s All Wild namesake.
The inaugural collection, titled Adventure is Here, is available for pre-order now on ItsAllWild.com and features minimalistic clothing and accessories designed for the chic and adventurous girl-on-the-go.
ItsAllWild.com will also serve as a destination for exclusive fashion and lifestyle content.
LOS ANGELES, Calif. (July 25, 2017) – Multi-hyphenate YouTube content creator, actress, author, and influencer Eva Gutowski, better known as MyLifeAsEva across digital and social platforms, announced today the launch of It’s All Wild, the highly-anticipated clothing line and lifestyle destination designed for the chic and adventurous girl-on-the-go. Under the It’s All Wild umbrella, Gutowski will release seasonal, minimalistic capsule collections inspired by her favorite destinations across the globe. The inaugural collection, titled Adventure is Here, is available for pre-order now and features simple, timeless, and easy-to-pack travel essentials: the perfect t-shirt, Bardot shorts, neck scarves, and more. The Adventure is Here collection is expected to ship on August 15th. Additional collections will be announced soon and will be named after the destinations that inspired them. All pieces are designed, produced, and shipped from Los Angeles, California.
The It’s All Wild website, ItsAllWild.com, will serve as the exclusive retailer for all current and future collections. The website will also be a destination for original fashion and lifestyle content from Gutowski, including exclusive blogs, photos and video that coincide with the inspirations behind each capsule.
“This is a project I’ve been so motivated to launch for years,” says Gutowski. “Travel and timelessness mean everything to me, and making clothes that resonate with the modern it-girl is what I knew I needed to do.”
Gutowski serves as Creative Director of It’s All Wild and selected Tess Albrecht and Palmer Brown of Sign For Delivery as partners for the business. She is managed in all areas by Scott Fisher and Adam Wescott of Select Management Group, who have guided her through all aspects of the launch process.
Gutowski is a fashion, beauty, lifestyle and comedy content creator with over 17 million followers across her social media platforms. She is perhaps best known for her highly successful YouTube channel MyLifeAsEva, which currently boasts over 8 million subscribers and continues to grow daily. Her weekly videos range from fashion and beauty tips to day-in-the-life vlogs, travel diaries, do-it-yourself projects, comedy content/parodies, and more. She recently released her first book, the bestselling lifestyle and advice guide titled My Life As Eva: The Struggle is Real.
For more information on It’s All Wild and to join “The Wild Side” for giveaways, early access to future collections, exclusive content, promotions and more, please visit ItsAllWild.com.
About It’s All Wild
It’s All Wild is a clothing line and lifestyle destination created by multi-hyphenate YouTube content creator, actress, author, and influencer Eva Gutowski, better known as MyLifeAsEva across her digital and social platforms. Inspired by a passion for travel, It’s All Wild was designed for the adventurous girl-on-the-go. Each of the brand’s seasonal collections captures the spirit of a select city across the globe and features timeless and minimalistic essentials that can be packed and re-packed for any getaway. The website also features exclusive original content from Gutowski that coincides with the inspirations behind each collection. It’s All Wild is designed, produced, and shipped from Los Angeles, California.
It’s All Wild
Eva Gutowski / MyLifeAsEva