In a groundbreaking endorsement relationship, Select Management Group clients MyLifeAsEva and LaurDIY have signed on to help relaunch Fanta with their signature Fantanas. The partnership includes TV spots, paid media, out of home, social, appearances and more. Check out the first commercial below:
“Be More Than One Flavor™”: Fanta® Inspires Self-Expression with New Summer Campaign…BuinessWire
“Fanta Brings Back the ‘The Fantanas,’ Now with 25% More Dude”…Adage
Full Press Release:
BE MORE THAN ONE FLAVORTM”: FANTA® INSPIRES SELF-EXPRESSION WITH NEW SUMMER CAMPAIGN
The Fantanas and Mike WiLL Made-It help introduce a new flavorful era for the brand
ATLANTA (July 27, 2017) – Fanta is encouraging young adults to embrace all the things that make them bold and unique with its newest campaign, “Be More Than One Flavor.” It’s going back to its roots, tapping into its heritage and enlisting its most iconic stars to help spread the word. The Fantanas will hit the airwaves in August, introducing people to a new era of the brand. Now, the flavorful group of four will be the fresh faces of Hollywood and social media sensations.
Eva Gutowski, Lauren Riihimaki, Jordan Fisher and Coco Jones are the next generation of The Fantanas. The foursome will embrace the multiple flavors of Fanta Orange, Fanta Strawberry, Fanta Grape, Fanta Pineapple and Fanta Orange Zero through their individuality and exciting passions. Together with Fanta, Eva, a wildly popular vlogger and recent author known as MyLifeasEva; Lauren, a content creator known for her DIY videos on her YouTube channel, best known as LaurDIY; Jordan, an on -stage and -screen quadruple threat singer, dancer, songwriter and actor; and Coco, an accomplished singer, actress and songwriter, will encourage fans across America to “Be More Than One Flavor” too.
With the new Fanta campaign also comes a remix of its catchy anthem “Wanta Fanta.” Super- producer to the industry’s hottest artists, Mike WiLL Made-It, hit the studio to bring a variety of musical genres and styles into one bold, new track that truly embodies the spontaneity of Fanta and “Be More Than One Flavor.”
“People are drawn to Fanta because we share in their belief of self-expression, and we try to add a spark of bold and carefree fun to everything we do,” said Valencia Mitchell, director, Sparkling Flavors, Coca-Cola North America. “Fanta has seen continued growth over the last four years because fans enjoy the delicious fruity flavors, refreshing bubbles and bright colors, and appreciate the ongoing innovation to provide new flavors, small packages and zero calorie options. For 2016, Beverage Digest ranked Fanta as the fastest-growing brand among the
largest sparkling brands in the United States. It is now the number one fruit-flavored soft drink and a top 10 brand in sparkling beverages. It’s time we celebrate together with our fans with Fanta’s first fully integrated campaign since 2010.”
“Be More Than One Flavor” is led with a new television commercial in which the bold, delicious taste of Fanta sparks The Fantanas to mix things up in city streets with an impromptu summer dance moment. Choreographed by the world-renowned Fatima Robinson, others join in on the excitement and try new flavors. The campaign, developed in partnership with Fitzco//McCann, directed by Greg Brunkalla and photographed by Gary Salter, will come to life through national television commercials, cinema advertising, online video, social media, streaming radio and out- of-home in the months to come.
Fanta is available in retail outlets across the country in 7.5-ounce mini cans, 12-ounce cans, 20- ounce bottles, 1.25-liter bottles and 1.5- and 2-liter bottles. For those looking for a delicious, zero calorie and zero sugar version, Fanta Zero is available in 12-ounce cans, 20-ounce bottles and 2-liter bottles.
Fans can check out the new campaign and join the fun on Fanta’s Facebook, Twitter, YouTube and Instagram accounts.
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.