Aug 30, 2018

Lisa Filipelli on YouTube Creator Burnout

YouTube’s algorithm rewards channels that post more frequently, have higher engagement and have longer watch times. Select Partner Lisa Filipelli spoke with Variety about the effect YouTube’s algorithm has on burning out creators. As YouTube grows the competition for eyeballs intensifies, and creators feel the pressure to pump out content. Lisa tells Variety “you’re told if you take a break, you’re going to take a hit,” and although YouTube has released a tutorial series on staying well and avoiding burnout, creators are often all-in-one media producers who may not have the luxury to take a step back. Check out the full article here.