Women’s Wear Daily exclusively announced that Gigi Gorgeous has signed a year-long deal with iconic makeup brand Revlon. See an excerpt below:
“We see a big opportunity to be part of the conversations that are happening naturally and organically in the social sphere,” said Tracy Rohrbaugh, vice president of marketing for Revlon. “The beauty consumer is multifaceted, but it doesn’t stop there — she’s participating in conversations about lifestyle, fashion and celebrity. We were thinking about how we could tap into those conversations with our brand.”
For Gigi Gorgeous, the Revlon deal is a return to her younger makeup-buying years. “It’s always been a staple at the drugstore, and when I started buying makeup, I always went to Revlon because I knew they had my back when it came to beauty,” she said. She’s been running her YouTube channel since high school, she said. “I didn’t have a huge collection of my own — I would literally steal makeup from my mother,” the influencer said.