Select partner Scott Fisher joins Variety’s Entertainment and Technology Summit for a panel about Fan-First Marketing and Engagement. Alongside other leading marketers within the industry, Fisher will discuss the buiness and creative strategies in keeping fans top of mind. The panel will commence at 10:25am on September 7th at the Four Seasons in Beverly Hills.
For tickets and more information click here.
10:25 a.m. to 11:05 a.m. – Fan-First Marketing and Engagement
A viewer will watch your campaign. But a fan will comment, share, create a meme about it – really putting a brand, film or TV project on the map. What are the business and creative strategies in connecting with people to turn them into the best, loyal advocates for entertainment projects and consumer brands? How might marketers be incorporating VR/AR/360 into their plans to inject some cool factor to capture fans? Leading marketers will discuss how everything they do is towards keeping fans top of mind.
Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare
Matt Wolf, VP Entertainment, Ventures & Strategic Alliances, The Coca-Cola Company
Swan Sit, VP Global Digital, Revlon
Rob Hayes, EVP, Digital, NBC Universal
Scott Fisher, Founder, Select Management Group (Gigi Gorgeous, MyLifeAsEva)
David Sameth, EVP, Head of Marketing- Walt Disney Animation Studios & Pixar
Raina Penchansky, Co-Founder and CEO of Digital Brand Architects