Jun 22, 2018

Adam Wescott on the Growth of VidCon

This year brings the ninth iteration of the annual digital creator convention, VidCon. Variety caught up with Adam Wescott between brand meetings to hear his take on the convention’s growing popularity. Wescott said this year’s VidCon has the largest brand and advertiser presence he has seen over the seven conventions he’s attended. VidCon is not only growing in size but it’s also attracting more traditional broadcast and cable networks, showcasing how lucrative digital media has become. Check out the full article here.